Subscription Terms and Conditions

Before you sign up and create your account, please take a moment to read our Subscription Terms and Conditions ("Terms"). These Terms include an important waiver: once you start using Kai, you can't cancel your subscription partway through the agreed term and receive a refund simply because you've changed your mind. That said, if something does go wrong with our service, you still have rights. We explain how you may be entitled to a refund - and outline other protections - in the section "There's something wrong – what are my rights?".

These terms set out the legal contract that applies when you purchase a subscription to use our Ai-driven digital life coach called Kai ("Kai") on our Seedling App ("App").

We’ve worked hard to make these terms easy to understand and avoid legal jargon. Please read them carefully because they are legally binding.

Who are Maigo?

We are Maigo Ltd, a company registered in England and Wales with a company number 16173444.

Our registered office is 1 Lyric Square, London, England, W6 0NB.

How can I contact Maigo?

You can contact us at: support@maigo.co.uk.

How do I start using the App and Kai?

When you download the App (available on the Apple App Store and Google Play Store) you will be able to register for an account by providing us with your name and email address. During the onboarding process, we will ask you about your learning preferences, your goals, and other information to help you get the most out of Kai. For more information on the personal data we collect when you register and create an account, please see our Privacy Policy.

There are two parts to the payments for Kai:

1. A required subscription fee payable to us for the use of Kai ("Subscription Fee"). The value of the Subscription Fee will be as set out on our App at the point of payment.

2. A voluntary donation payable directly by you to one of our selected charity partners ("Donation"). For more information about the Donation, please see below.  

The required Subscription Fee and your chosen voluntary Donation will be payable monthly in advance, starting on the day you set up your subscription.

I’ve changed my mind, can I cancel my access to Kai?

You have a legal right to change your mind before accessing Kai on the App. You have fourteen (14) days after the date we take your payment for the Subscription Fee to change your mind about starting the subscription, but you lose this right once you start using Kai, which includes accessing Kai on the App. By agreeing to these Terms, you acknowledge this waiver.

How do I stop making donations?

You may choose to stop paying the Donation at any time. Cancelling your Donation will not affect your access to Kai.

How do I cancel my subscription?

If you cancel your subscription, your access to Kai will continue until the end of your subscription term. 

After that, no further Subscription Fees will be taken, and your Donation will also be cancelled automatically.

Please see either the Google Play guide or Apple's App Store guide (depending on where you downloaded our App from) for further information about how to cancel your subscription.

There’s something wrong – what are my rights?

Your right to terminate your agreement with us and get your Subscription Fee back will depend on whether there is anything wrong with Kai and whether we are at fault. 

If Kai is faulty or not as described, you may have a legal right to end the contract or to get some or all of your Subscription Fee back.

We will end the contract immediately and refund the relevant portion of your Subscription Fee if:

• we have told you about a significant upcoming change to Kai or these Terms which you have told us you do not agree to;

• we have told you about an error in the price or description of Kai and you do not wish to proceed;

• we have suspended supply of Kai for technical reasons, or notify you we are going to suspend Kai for technical reasons for a period of more than fourteen (14) days; or

• you have a legal right to cancel your subscription to Kai because of something we have done wrong. 

Your Donation is separate to your Subscription Fee, and will not be refunded.

Are there any limits to how I can use the App?

If you upload or submit any content to our App, you are responsible for ensuring that such content complies with these Terms, our Website and App Terms of Use, and applicable laws. We reserve the right to review, moderate, approve or reject any user-generated content using automated systems, including our AI moderation system. 

If your content is rejected, there may be a waiting period before you can resubmit, and we may contact you if we deem the content you are seeking to submit is inappropriate.

Your licence

When you accept these Terms we will grant you a licence that is non-exclusive (meaning we can grant the same licence to all users of the App) and that is personal to you only (meaning you cannot transfer the licence to anyone else).

When you accept these Terms, you agree not to:

• access our App to build a product or service that competes with our App (including copying parts of our software, or creating new software based on ours);

• commercially exploit our App without our written permission e.g. licensing, selling, renting, or leasing parts of our software;

• access or tamper with areas of the App that aren't public, or try to get around the measures we have in place to protect these areas;

• use our App to store or distribute any malicious software (like viruses, trojan horses, worms, or malware); 

• use our App to store any material that's unlawful, harmful, or offensive; or

• break the law when using the App.

Intellectual property rights

This relates to any patents, copyrights, moral rights, trademarks, business names, domain names, designs, software rights, or confidential information that we hold. We also mean any other intellectual property rights (registered or not registered) that we hold now or will hold in the future.

We own all intellectual property rights to our App, and these Terms don't give you any of these rights. This means you can only use the App, including Kai, for your own private use. You are not permitted to make any copies or use the App in any other way without our consent.

Can these Terms be transferred to someone else?

In the future, we might transfer the rights and obligations we have under these Terms to another company, provided it doesn't materially affect your rights.

You can't transfer your rights or obligations under these Terms to anybody else. This is because these Terms are personal to you — and nobody else is entitled to benefit from them.

What happens if these Terms or the App change?

We'll do our best to keep you up to date when making changes to our App. We can change, update, pause, or discontinue Kai at any time. We don't need to give you any notice beforehand, but we aim to be reasonable and let you know when we can. Please see There’s something wrong – what are my rights? for information on your rights if we make significant changes to Kai.

As we grow and improve our App, including Kai, we might need to introduce new terms relating to new features. We might do this by uploading a new version of the terms to our website, with a date to show when we uploaded them or provide them separately to these Terms. If we provide them separately, you'll need to agree to those new terms before you can use the new features.

If you carry on using our App after we make changes to the Terms, it means you've agreed to them. The new version of the Terms will replace the old version.

What happens if the App crashes or there is an error?

While we hope you'll love the App, we can't guarantee that it'll meet your needs. We also don't guarantee that our App, including Kai, will always be available or free from errors. From time to time, it's possible that your access to the App will be interrupted. If this happens, we won't be responsible for any loss or damage that comes about as a result.

We take steps to preserve your data and protect its integrity. These steps include replicating the data to protect against hardware failure, and where possible, taking regular backups. We won't be responsible for loss of your data, or any corruption to it.

Will the guidance from Kai always be accurate?

Any advice, recommendations, or guidance provided by Kai is for general informational purposes only and should not be considered as professional or trusted advice. We make no representations, warranties or guarantees that following any advice from Kai will result in any particular outcome or life improvement. You should not rely solely on Kai to make important decisions and should seek appropriate advice from a trusted third-party where necessary.

We are not responsible for any decisions you make or actions you take based on advice from Kai.

What happens if I don’t follow these Terms?

If you don't follow these Terms, we can remove your access to the App straight away. This means that you'll no longer be able to access your account, including Kai, and you may not be allowed to open a new account in the future.

We can also remove your access to all or parts of the App without giving you a reason. If we want to do this, we'll provide you with at least 30 days' notice.

If you are on a monthly subscription and you do not make any payment to us when it is due then we may remove your access to Kai. You will not receive a refund in these circumstances.

What happens if you don’t follow these Terms?

If we don't follow these Terms, then we'll be responsible for the part of any foreseeable loss or damage that you suffered that was caused by us. However, we won't be responsible for any loss or damage that isn't foreseeable. When we say "foreseeable", we mean that:

• it was obvious that it would happen; or

• at the time we made this agreement, we and you both knew that it might happen.

Currently our App is provided for personal use only. This means that, even if we don't follow these terms, we're not responsible for any business interruption, or loss of business earnings or opportunities.

We don't limit our responsibilities to you where it would be unlawful. For example, we don't limit our responsibility to you when we've breached your consumer rights or where we've caused death or personal injury due to our negligence.

Do we monitor your use of the App?

To keep the App safe and running smoothly, we keep an eye on how people are using it and take action when we need to. This includes content moderation where we may approve or reject certain content or interactions with Kai. 

You agree that we can monitor your use of the App to make sure you're not breaking our Terms. We'll always do this in line with our Privacy Policy.

To learn more about how we'll use your personal data, please read our Privacy Policy.

What about the Donation?

Maigo’s aim is to encourage voluntary charitable giving in a way that is legally compliant, transparent, and values-driven. 

We currently intend to work exclusively with charities registered in England and Wales who will enter into a corporate partnership agreement with Maigo. These charity partners will not pay Maigo for its services, and Maigo will not act as a professional fundraiser or a commercial participator, nor will Maigo charge a commission or percentage of the Donation. Maigo’s role is limited to facilitating voluntary donations via the App and promoting charitable giving in alignment with the user’s goals. 

Maigo carefully selects charity partners, but you may wish to research the charity prior to making the Donation. If you are a UK taxpayer, you may also wish to check if you are eligible to make a Gift Aid declaration when prompted.

We do not touch the Donation, nor are we responsible for your Donation. 

If you want to make a voluntary Donation, the payment will be processed directly by Stripe to the charity via the charity's selected Stripe account payment schedule. We understand that the transaction fee taken by Stripe for each Donation is ~1.4% + 20p per transaction (UK rate) but this is subject to Stripe's terms, as provided to you by Stripe from time to time. We recommend that you review Stripe's terms, and if you have any questions, contact Stripe before making a Donation. 

We are not responsible for the content of Stripe's terms which do not form part of these Terms. In the event of any conflict between Stripe's terms and these Terms, our Terms shall prevail to the extent permitted by law.  Your personal data may be processed by Stripe and/or the charity in accordance with the relevant privacy notice.  We recommend that you review Stripe's privacy notice (and any notice provided by the charity) to understand how your personal data may be used. 

What laws apply to these Terms?

These Terms are governed by English law and the English courts will have jurisdiction over any claim.